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Google Skillshop offers free, self-paced Google Ads training and product certifications. You can study Search, Display, Video, Shopping and Measurement directly through lessons created by Google product specialists.
There is no application deadline. You create an account, choose a learning path, study online and take the certification assessment when you are ready.
| Provider | Google Skillshop |
|---|---|
| Format | Online and self-paced |
| Cost | Free |
| Topics | Google Ads Search, Display, Video, Shopping and Measurement |
| Certificate | Official Google product certification after meeting the assessment requirements |
| Deadline | No fixed deadline |
What is this opportunity?
Skillshop is Google’s official training platform for its professional products. The Google Ads tracks combine platform knowledge with marketing strategy, common business situations and measurement skills.
What you get
- Free training created by Google product specialists
- Study at your own pace and return when you want
- Separate learning paths for different advertising roles
- An official certification you can share after passing the required assessment
Who can apply?
- You can create a Google Skillshop account.
- You have internet access and can study online.
- You do not need a university degree.
- Beginners can start with the learning path before attempting the assessment.
Is the training really free?
The Google Ads training on the official Skillshop page is listed as free. Always use the Google domain and do not pay a third party for access to the same lessons.
Will a certificate guarantee me a job?
No certificate guarantees employment. It can show that you understand the product, but employers will still look for practical work, campaign thinking and evidence that you can use the skills.
How to apply
- Open the official Google Skillshop page.
- Sign in or create your learning account.
- Choose Search, Display, Video, Shopping or Measurement.
- Complete the lessons and practice questions.
- Take the certification assessment when you are ready.
Deadline
There is no fixed application deadline. The courses are available on demand.
Google may update course names and assessment rules, so follow the current learning path shown in your account.
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